Sales Management

EQF Level 5


Sales Management

Module Type
ECTS Credits

Module Description

A Sales Manager is a key player for the success of an organisation or business since if one does not manage to sell own products and services the business or organisation will fail. Therefore, the main role of a sales manager is to lead, choose, build, and continuously cultivate a driven and goal-oriented sales team. In addition, a sales manager needs to continuously be on the alert to changes that might affect the company’s services and products, therefore a sales manager needs to monitor market change as well as changes in the consumers’ behaviour as well as keep up to date with the latest trends.  Page Break 

Entry Requirements

Candidates who apply for this course must possess the following:

  • a qualification at EQF Level 4 (one ‘A’ Level or equivalent in any subject);


  • a pass in English Language* and Mathematics at EQF Level 3 (‘O’ Level or equivalent).

Preference will be given to prospective applicants having a year of work experience related to the study programme.

* Students whose first language is not English will be required to demonstrate evidence of an adequate level of English proficiency.

Target Audience

This course is targeted at:

• professionals seeking a management career within the retail industry;
• those working in management positions within retail or retail-related industries, and who wish to refine and improve their competencies and skills.

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to:

• retail manager
• visual merchandiser
• supply chain manager
• finance and accounting
• sales manager
• marketing manager
• commercial manager
• retail consultant


How you’ll be assessed

This programme may be followed both on a full-time or a part-time basis. The programme comprises a total of 10 modules. The method of assessment is assignment-based.

The course comprises:
• 6 lectures per module;
• 3-hour lectures;
• 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.

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