Principles of Customer Care 

EQF Level 5


Principles of Customer Care

TBC 2022
Module Type
AED 660
10 Months
ECTS Credits

Module Description

Understanding the importance of providing an excellent customer service is, consequently, crucial for a thriving hospitality business in creating new customers, keeping loyal clients and developing referrals. Customer service is the first opportunity to create a positive long-lasting impression. 

This module aims to provide students with examination of customer care principles, relevant codes of practice, customer types and their needs and expectations, as well as tools to handle customer complaints and excellent customer care. 



Entry Requirements

Candidates who apply for this course must possess the following: 

  • a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject); 


  • a pass in English Language and Mathematics at MQF Level 3 

Preference is given to applicants having a year of work experience in an area related to this study programme.  

Target Audience

This course is targeted at: 

  • individuals seeking academic and professional advancement in Hospitality;  
  • mid-career break professionals looking for opportunities to return or change their career.  

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to: 

  • front office manager  
  • operations supervisor/manager 
  • customer service manager 


How you’ll be assessed

The method of assessment is assignment-based.

The module comprises

  • 6 lectures per module; 
  • 3-hour lectures (evening);
  • 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.  

Module Intake Dates

TBC 2022
AED 660
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