Marketing Management

EQF Level 5


Marketing Management

Module Type
ECTS Credits

Module Description

Marketing is the method used to inform people about a particular product or service, in order to encourage people to buy more, thus making an increase in sales. In such an environment profitability is paramount and customers’ needs must be identified and satisfied.  The Marketing concept is about creating satisfied customers. This can be done through coordinating the development, pricing, promotion and distribution of products, services and ideas and thus creating a good marketing mix for your target audience.Page Break 

Entry Requirements

Candidates who apply for this course must possess the following:

  • a qualification at EQF Level 4 (one ‘A’ Level or equivalent in any subject);


  • a pass in English Language* and Mathematics at EQF Level 3 (‘O’ Level or equivalent).

Preference will be given to prospective applicants having a year of work experience related to the study programme.

* Students whose first language is not English will be required to demonstrate evidence of an adequate level of English proficiency.

Target Audience

This course is targeted at:

• professionals seeking a management career within the retail industry;
• those working in management positions within retail or retail-related industries, and who wish to refine and improve their competencies and skills.

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to:

• retail manager
• visual merchandiser
• supply chain manager
• finance and accounting
• sales manager
• marketing manager
• commercial manager
• retail consultant


How you’ll be assessed

This programme may be followed both on a full-time or a part-time basis. The programme comprises a total of 10 modules. The method of assessment is assignment-based.

The course comprises:
• 6 lectures per module;
• 3-hour lectures;
• 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.

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