Principles of Tourism
Module Description
This module is carefully designed to offer learners with a comprehensive understanding of the fundamental concepts, principles, and components that make up the intricate web of the tourism and travel industry.
By engaging in this module, learners will explore a wide array of aspects related to tourism, delving into its historical development at both local and global levels, its immense economic significance, environmental and social impacts, and the diverse roles played by various stakeholders within the industry.
By immersing themselves in the rich content of this module, learners will acquire a solid foundation of the intricacies of the tourism and travel industry.
Entry Requirements
Candidates who apply for this course will possess:
- A related qualification at EQF Level 4 such as the IATA Foundation in Travel and Tourism Diploma.
and/or
- One ‘A’ Level or equivalent and a pass in English Language* and Mathematics at EQF Level 3 (‘O’ Level or equivalent).
- In the case of mature students who do not possess all the formal required academic qualifications, then the Recognition of Prior Learning (RPL) process could be applied such that if evidence of equivalent learning is found then the applicant could still be accepted in the course. Such RPL process will subject applicants to an interview held with a board of experts within the field, chosen specifically by IDEA Academy, so as to verify their experiences and prior learning.
*Students whose first language is not English and do not possess an ‘O’ level pass in English Language will be required to demonstrate English language capability at IELTS level 6.0 or equivalent.
Target Audience
This course is targeted at:
- Individuals seeking to advance their academic and professional knowledge in Travel and Tourism.
- Individuals wanting to pursue a wide range of career paths in the travel and tourism industry.
Career Paths
The potential positions for which this programme aims to prepare could be and are not limited to:
- Travel Consultant.
- Operations Manager.
- Event Organiser/ Planner/ Manager.
- Business Development Executive.
- Hotel Manager.
- Travel Agency Manager.
- Marketing Executive.
- Tour Operator.
How you’ll be assessed
The course comprises:
- Evening classes for part-time courses.
- Classes held throughout the day for full-time courses.
- Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
- Self-study hours comprising research, reading and assignment work.
Assessment
Modular Assessment is carried out via two mandatory components:
- Formative Assessment
- Summative Assessment
The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.
Learning Outcomes
Competences
At the end of the module/unit the learner will have acquired the responsibility and autonomy to:
- Demonstrate an understanding of the Tourism and Travel Industry.
- Identify the different categories of tourism.
- Describe and explain the historical developments of the tourism industry at both local and global level.
- Evaluate the environmental and social impact of tourism, both locally and globally.
Knowledge
At the end of the module/unit the learner will have been exposed to the following:
- Demonstrate an understanding of the Tourism and Travel Industry.
- Gain familiarity with the different categories of tourism.
- Describe and explain the historical developments of the tourism industry at both local and global level.
- Evaluate the environmental and sociocultural impacts of tourism, both locally and globally.
Skills
- Distinguish between domestic and international tourism.
- Differentiate between air and land travelling.
- Examine the importance of stakeholder engagement and collaboration.
- Improve communication and networking skills, which are essential in a people-oriented industry.
- Strengthen presentation skills, encompassing both verbal and visual aspects.
Module-Specific Learner Skills
- Utilise critical and creative thinking skills to gather academic literature.
Module-Specific Digital Skills and Competences
- Navigate through the online learning platform to find, download, and upload assignments, discussion boards, literature, tutorials, etc.