Principles of Marketing

Module Description

Entry Requirements

Candidates who apply for this course must be in possession of the following: 

• a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);  

AND  

• a pass in English at MQF Level 3 (‘O’ Level or equivalent). 

Target Audience

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.  

Career Paths

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effect

How you’ll be assessed

This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.  

The course comprises:  

• 6 lectures per module; 
• 3-hour lectures (evening); 
• 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.