Marketing Management

Module Description

Marketing is the method used to inform people about a particular product or service, in order to encourage people to buy more, thus making an increase in sales. In such an environment profitability is paramount and customers’ needs must be identified and satisfied. The Marketing concept is about creating satisfied customers. This can be done through coordinating the development, pricing, promotion and distribution of products, services and ideas and thus creating a good marketing mix for the target audience.

Entry Requirements

Candidates who apply for this course must possess: 

• a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject)  

 AND 

• a pass in English* and Mathematics at MQF Level 3 (‘O’ Level or equivalent).   

Preference is given to applicants having a year of work experience related to the field of study. 

*Students whose first language is not English will be required to demonstrate evidence of an adequate level of English proficiency.  

Target Audience

This course is targeted at people who wish to have a thorough background in management in order to progress further in their careers, such as: 

• supervisors 
• coordinators  
• assistant managers  
• junior managers 
• middle managers  
• project coordinators/project managers  

The target group can also be extended to groups that have significant management experience but lack a formal qualification, such as managing directors and officers. 

Career Paths

The programme aims to help you progress from first–level supervisory positions to higher managerial roles.  

How you’ll be assessed

This is a part-time course that will typically take 42 months to complete. The programme consists of a total of 24 modules. The method of assessment is assignment-based.  

The course comprises: 

• 6 lectures per module (twice a week); 
• 3–hour lectures (evening); 
• 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.