6 Credits (ECTS)
Integrated Marketing Communications
Integrated Marketing Communications (IMC) involves bringing together a variety of different communication tools to deliver a common message and make a desired impact on customers’ perceptions and behaviour.
This module will help you combine the study of marketing strategies with consistent messaging across communication platforms, as well as appreciate IMC as part of a bigger business strategy.
Candidates who apply for this course must possess one of the following:
- a Level 6 degree;
- a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role.
Preference is given to applicants having a Level 6 degree in a discipline related to the study programme and a minimum of 3 years’ work experience in management.
This course is targeted at management professionals with supervisory and/or middle management experience such as:
- operations manager/coordinator
- financial manager
- supply chain manager
- shop floor manager/supervisor
- marketing and sales manager
- services manager/supervisor.
- retail managers/supervisors
- transport managers
- maintenance managers
- marketing managers
The target group focuses primarily on people already employed within supervisory and managerial roles who wish to have a more thorough background in the subject in order to progress further in their careers.
The programme aims to prepare you for senior posts such as that of general manager, head of department or director of any organisation, both in the private and public sector.
How you’ll be assessed
The programme comprises a total of 10 modules. The method of assessment is assignment-based.
The course comprises:
- 6 lectures per module;
- 3-hour lectures;
- 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.
Module Intake Dates
Reading for the entire Master of Science (M.Sc.) in Management as presented in this brochure costs $10,450.*
Due to the modular structure of the course, you may also opt to take individual modules as stand-alone. The entry requirements still apply.**
*Prices are applicable to students who reside in the UAE at the time of applying.
** For the price of individual modules, please contact the IDEA Academy team.