Hospitality Management
Module Description
The aim of this module is to introduce students to the principles of hospitality management. Hospitality management touches upon many different topics including customer service and identifying the traits of remarkable service, and hotel operations.
Moreover, this module will help students examine the relationship between hospitality and the food and beverage industry. The module will also delve into the role of sales and marketing and its importance in hospitality management.
Entry Requirements
Candidates who apply for this course will possess:
- A related qualification at EQF Level 4 such as the IATA Foundation in Travel and Tourism Diploma.
and/or
- One ‘A’ Level or equivalent and a pass in English Language* and Mathematics at EQF Level 3 (‘O’ Level or equivalent).
- In the case of mature students who do not possess all the formal required academic qualifications, then the Recognition of Prior Learning (RPL) process could be applied such that if evidence of equivalent learning is found then the applicant could still be accepted in the course. Such RPL process will subject applicants to an interview held with a board of experts within the field, chosen specifically by IDEA Academy, so as to verify their experiences and prior learning.
*Students whose first language is not English and do not possess an ‘O’ level pass in English Language will be required to demonstrate English language capability at IELTS level 6.0 or equivalent.
Target Audience
This course is targeted at:
- Individuals seeking to advance their academic and professional knowledge in Travel and Tourism.
- Individuals wanting to pursue a wide range of career paths in the travel and tourism industry.
Career Paths
The potential positions for which this programme aims to prepare could be and are not limited to:
- Travel Consultant.
- Operations Manager.
- Event Organiser/ Planner/ Manager.
- Business Development Executive.
- Hotel Manager.
- Travel Agency Manager.
- Marketing Executive.
- Tour Operator.
How you’ll be assessed
The course comprises:
- Evening classes for part-time courses.
- Classes held throughout the day for full-time courses.
- Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
- Self-study hours comprising research, reading and assignment work.
Assessment
Modular Assessment is carried out via two mandatory components:
- Formative Assessment
- Summative Assessment
The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.
Learning Outcomes
Competences
At the end of the module/unit the learner will have acquired the responsibility and autonomy to:
- Define hospitality management.
- Identify and describe the different operational departments in hotel management.
- Outline what constitutes an excellent customer service.
- Illustrate the relationship between hospitality and the food and beverage industry.
- Examine the function of the sales and marketing department within hospitality.
Knowledge
At the end of the module/unit the learner will have been exposed to the following:
- Define hospitality management.
- Identify and describe the different operational departments in hotel management.
- Outline what constitutes excellent customer service.
- Illustrate the relationship between hospitality and the food and beverage industry.
- Examine the function of the sales and marketing department within hospitality.
Skills
- Recommend tools for sustainability within the food and beverage services industry.
- Assess how efficient food and beverage operations can ameliorate customer service.
- Examine the role and importance of the various departments within hospitality.
- Analyse the importance of the role of human resources management in all departments within the hospitality industry.
- Acquire problem-solving skills to help customers with their concerns.
- Make use of appropriate communication skills within the hospitality industry.
Module-Specific Learner Skills
- Collate and contrast various forms of food and beverage services.
- Discuss how the sales and marketing department contributes to the overall success of a hospitality operation.
Module-Specific Digital Skills and Competences
- Navigate through the online learning platform to find, download, and upload assignments, discussion boards, literature, tutorials, etc.