Customer Relationship Management

Module Description

This module provides an overview of Customer Relationship Management within the supply chain of an organisation. It delves into CRM strategies that help companies align business processes with customer strategies using people and technology analytics. You will examine the customer lifecycle from acquisition, development and through to retention. The module will also illustrate those practices, methods, strategies and technologies that are used by businesses to manage their relationships with customers.

Entry Requirements

Candidates who apply for this course must possess the following:

• a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject),

AND

• a pass in English and Mathematics at MQF Level 3 (‘O’ Level or equivalent) .

Preference is given to applicants having a year of work experience related to the field of study.

*Equivalent qualifications abroad will also be considered for admission.

Target Audience

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to:

• supply chain supervisor/manager
• logistics supervisor/manager

How you’ll be assessed

The course comprises:  

• 6 lectures per module; 
• 3-hour lectures (evening); 
• 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.