Patient and Customer Care

Module Description

Customer and Patient Care have a unique set of challenges specific to providing the best of Healthcare services and patient satisfaction. Healthcare staff deal with human beings who have not yet been born and those who are leaving this world and each individual circumstance is a challenge in itself which impacts people directly or indirectly. Through this unit, learners will learn more about the power of empathy and active listening in Patient Care, the importance of being highly organised when dealing with patients, visitors and staff as well as providing the best possible support to patients and their relatives post-treatment. Learners will be able to draw on experiences and good practice in similar Healthcare providers/organisations both through case studies as well as sharing personal experiences. The unit will also explore the ‘business’ side of Healthcare and provide an insight in Customer and Patient Care Management in private practices/clinics both looking at product sales and services, after sales support, customer loyalty at CRM.

Entry Requirements

Candidates who apply for this course must possess one of the following: 

• a Level 6 degree in a related field; 

 OR  

• a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role. 

Preference is given to applicants having a Level 6 degree in a discipline related to the healthcare industry and a minimum of 3 years’ work experience in management within the sector.  

Target Audience

The programme is mainly targeted at:  

• nurses and midwives; 
• nursing managers; 
• ward managers; 
• clinic/department managers; 
• physiotherapists; 
• social workers;
• doctors; 
• professionals allied to medicine, such as paramedics; 
• staff within the pharmaceutical and medical devices industries; 
• general managers without clinical qualifications. 

Career Paths

The programme aims to prepare you for senior posts such as that of chief executive officer, managing director or head of department of any healthcare entity such as a hospital, clinic or ward, amongst others.  

How you’ll be assessed

You will complete a combination of written and practical assessments, which will vary depending on the module choices you make. You can expect to complete coursework and exams, as well as presentations and reports.